We make your brand resonate.

We specialize in brand-driven design and strategic creative, from identity and print collateral to site design and digital interactive. We create strong new brands, and help established brands tell new stories.

Our Work

What we do

It’s not enough to connect a problem with a solution. To succeed, your message needs to attract attention and inspire action. Just as a good story grows in the telling, the right idea delivered in the right way can entertain, involve, and motivate.

Make it relevant.

We help you understand your audience better—what they want, what they need, and where they find themselves. We can help you empathize and communicate in context. A relevant message hits your audience where they live.

About us

What we do

We are a collaborative studio of designers, writers, and developers. We are quick and focused—bringing research, design, and development together to create engaging, memorable brands and user experiences.


We’ve been fortunate to work with many different organizations over the years.

AT&T Wireless
Context Relevant
Scout Analytics
Isilon Systems
Tully’s Coffee
Caffè Umbria
Washington Mutual
Foss Maritime
Snoqualmie Gourmet
Simple Minds Technology


Thad Boss
Thad began his career in London in 1994 and established Studio Rayolux after working as a senior designer for multiple brand agencies. Thad started his own company to engage with clients in a more direct way—and to build longer relationships focused on helping brands evolve and grow.

His work has been recognized by Communication Arts, Type Director’s Club, How, Print, Graphis Logos, Logolounge, American Corporate Identity 20, International Corporate Identity 1, Logo 2004, the Seattle Show, Graphic Design USA, and the Pacific Northwest Design Awards.

Paul Hughes
You might have read Paul’s words on the back of a Quaker Oatmeal container, or heard Ryan Seacrest say them in an AT&T store.

He’s been building brands and writing persuasive copy for over 15 years—for clients that include Xbox, Amazon, HTC, Microsoft, PepsiCo, Discover Card, H&R Block, Expedia, F5 Networks, HP, Wells Fargo, Seattle’s Best Coffee, La Brea Bakery, ExtraHop, Chateau Ste. Michelle Winery, Wizards of the Coast, and CNET.

Paul is a strategic partner at Studio Rayolux. He regularly sneaks in treats for Mouse, the nonironically named canine mascot of Studio Rayolux.